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Chapter 7 of 9
Chapter 7: Post-Launch - Pivot, Persevere, or Kill
Analyzing failure, the decision framework, types of pivots.
Playbook Chapters
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Works Cited & Recommended Reading
RAT vs MVP Philosophy
- 1. Ries, E. (2011). The Lean Startup. Crown Business.
- 2. "Why RAT (Riskiest Assumption Test) beats MVP every time." LinkedIn
- 3. "Pretotyping: The Art of Innovation." Pretotyping.org
- 6. "Continuous Discovery: Product Trio." Product Talk
- 7. "MVP Fidelity Spectrum Guide." SVPG
Minimum Lovable Product
- 8. Olsen, D. (2015). The Lean Product Playbook. Wiley.
- 9. "From MVP to MLP: Why 'Viable' Is No Longer Enough." First Round Review
- 10. "Minimum Lovable Product framework." Amplitude Blog
Hypothesis-Driven Development
- 11. Gothelf, J. & Seiden, J. (2021). Lean UX. O'Reilly Media.
- 12. "Hypothesis-Driven Development in Practice." ThoughtWorks Insights
- 13. "Experiment Tracking Best Practices." Optimizely
- 14. "Build-Measure-Learn: The Scientific Method for Startups." Harvard Business Review
Assumption Mapping
- 15. Bland, D. & Osterwalder, A. (2019). Testing Business Ideas. Wiley.
- 16. "Risk vs. Knowledge Matrix." Miro Templates
- 17. "Identifying Riskiest Assumptions." Intercom Blog
User Story & Impact Mapping
- 20. Patton, J. (2014). User Story Mapping. O'Reilly Media.
- 21. Adzic, G. (2012). Impact Mapping. Provoking Thoughts.
- 22. "Jobs-to-Be-Done Story Framework." JTBD.info
- 23. "The INVEST Criteria for User Stories." Agile Alliance
- 24. "North Star Metric Framework." Amplitude
- 25. "Opportunity Solution Trees." Product Talk
- 26. Torres, T. (2021). Continuous Discovery Habits. Product Talk LLC.
Pretotyping Techniques
- 27. Savoia, A. (2019). The Right It. HarperOne.
- 28. "Fake Door Testing Guide." UserTesting
- 29. "Wizard of Oz Testing Method." Nielsen Norman Group
- 30. "Concierge MVP Explained." Grasshopper
Prioritization Frameworks
- 31. "ICE Scoring Model." ProductPlan
- 32. "RICE Prioritization Framework." Intercom
- 33. "Kano Model for Feature Analysis." Folding Burritos
- 34. "MoSCoW Method Guide." ProductPlan
Build vs Buy & No-Code
- 35. "No-Code MVP Tools Landscape." Makerpad
- 37. "Technical Debt in Early Startups." a16z
- 38. "Prototype Fidelity Selection." Interaction Design Foundation
- 39. "API-First Development Strategy." Swagger
- 40. "Rapid Prototyping with Bubble & Webflow." Bubble Blog
Metrics & Analytics
- 41. Croll, A. & Yoskovitz, B. (2013). Lean Analytics. O'Reilly.
- 42. "One Metric That Matters (OMTM)." Lean Analytics
- 43. McClure, D. "Pirate Metrics (AARRR)." 500 Startups
- 44. "Vanity Metrics vs. Actionable Metrics." Mixpanel
- 45. "Cohort Analysis Deep Dive." Amplitude
- 46. "A/B Testing Statistical Significance." Optimizely
- 47. "Product Analytics Instrumentation." Segment Academy
- 48. "Activation Metrics Framework." Reforge
- 49. "Leading vs Lagging Indicators." Productboard
- 50. "Retention Curve Analysis." Sequoia Capital
- 51. "Feature Adoption Tracking." Pendo
- 52. "Experimentation Velocity Metrics." ExP Platform
Launch Operations & Analysis
- 53. "Soft Launch Strategy." Mind the Product
- 54. "Feature Flag Best Practices." LaunchDarkly
- 55. "Beta Testing Program Design." BetaList
- 56. "Customer Feedback Loop Systems." Canny
- 57. "Rollback Strategy Planning." Atlassian
- 58. "Why Startups Fail: Post-Mortems." CB Insights
- 59. "Pivot vs Persevere Decisions." Steve Blank
- 60. "Learning from Failed Experiments." HBR Innovation
This playbook synthesizes methodologies from Lean Startup, Design Thinking, Jobs-to-Be-Done, Pretotyping, and modern product management practices. References are provided for deeper exploration of each topic.
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