Chapter 4 of 9
Chapter 4: Quantitative Verification
Statistical rigor, surveys, and pricing psychology methodologies.
Playbook Chapters
Related Guides
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Fintech Playbook
Master regulatory moats, ledger architecture, and BaaS partnerships to build successful fintech products.
Works Cited & Recommended Reading
Lean Startup & Innovation Accounting
- 1. Navigating the 2026 AI-Native Enterprise Stack. LeanPivot.ai
- 4. Validated Learning Techniques. LeanPivot.ai
- 5. How to Make "Pivot or Persevere" Decisions. Kromatic
- 6. Lean Methodology - Innovation Accounting Guide. SixSigma.us
- 28. Running Lean, Second Edition. BEL Initiative
Assumption Mapping & Testing
- 7. Invest in Winning Ideas with Assumption Mapping. Miro
- 10. Testing Business Ideas: Book Summary. Strategyzer
- 11. Innovation Tools – The Assumption Mapper. Nico Eggert
- 14. Business Testing: Is your Hypothesis Really Validated? Strategyzer
- 16. An Introduction to Assumptions Mapping. Mural
- 17. Assumption Mapping Techniques. Medium
Customer Interviews & The Mom Test
- 8. Book Summary: The Mom Test by Rob Fitzpatrick. Medium
- 22. The Mom Test for Better Customer Interviews. Looppanel
- 23. The Mom Test by Rob Fitzpatrick [Actionable Summary]. Durmonski.com
- 9. How to Evaluate Customer Validation in Early Stages. Golden Egg Check
Jobs-to-Be-Done Framework
- 24. Jobs to be Done 101: Your Interviewing Style Primer. Dscout
- 25. How To Get Results From Jobs-to-be-Done Interviews. Jobs-to-be-Done
- 26. A Script to Kickstart JTBD Interviews. JTBD.info
Product-Market Fit & Surveys
- 33. Sean Ellis Product Market Fit Survey Template. Zonka Feedback
- 34. How to Use the Product/Market Fit Survey. Lean B2B
- 35. Product Market-Fit Questions: Tips and Examples. Qualaroo
- 36. Product/Market Fit Survey by Sean Ellis. PMF Survey
Pricing Validation Methods
- 38. Willingness to Pay: What It Is and How to Find It. Baremetrics
- 39. Pricing Products - Van Westendorp Model. First Principles
- 40. How To Price Your Product: Van Westendorp Guide. Forbes
- 41. Gabor Granger vs Van Westendorp Models. Drive Research
Smoke Tests & Fake Door Testing
- 43. Smoke Tests in Market Research - Complete Guide. Horizon
- 45. Fake Door Testing - How it Works, Benefits & Risks. Chameleon.io
- 52. High Hurdle Product Experiment. Learning Loop
- 53. Fake Door Testing: Measuring User Interest. UXtweak
Conversion Benchmarks & Metrics
- 46. Landing Page Statistics 2025: 97+ Stats. Marketing LTB
- 47. Understanding Landing Page Conversion Rates 2025. Nudge
- 49. What Is A Good Waitlist Conversion Rate? ScaleMath
- 54. Average Ad Click Through Rates (CTRs). Smart Insights
Decision Making & Kill Criteria
- 57. From Test Results to Business Decisions. M Accelerator
- 58. Kill Criteria for Product Managers. Medium
- 59. When to Kill Your Venture - Session Recap. Bundl
This playbook synthesizes research from Lean Startup methodology, Jobs-to-Be-Done theory, behavioral economics, and validation frameworks. Some book links may be affiliate links.
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