For Experienced Professionals Ready to Pivot

From Layoff to Launch

A 9-step, AI-powered path from layoff shock to your first 3-10 paying clients in 90-180 days.

This isn't a generic "start a side hustle" guide. It's the structured path we wish existed after being laid off from senior roles — instead of scrambling for another job, we built focused expert practices. Now it's your turn.

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9 Playbooks
54 Chapters
Free Forever
From Layoff to Launch

Designed for experienced professionals with real industry knowledge who don't want to start from zero.

Who this is for

  • You have real industry expertise and were recently laid off or displaced.
  • You'd rather build an advisory practice, fractional role, or client-based offer than send 200 more applications.
  • You prefer a structured path and checklists over vague "follow your passion" inspiration.

Who this is not for

  • Students or early-career professionals still exploring their first roles.
  • People looking for quick-flip "side hustles" with no leverage on their domain knowledge.
  • If you only want a traditional job search playbook, this track isn't the right fit.

How This Works

Each playbook follows the same four-step loop:

1
Read

Work through each chapter at your pace (20-40 min per playbook)

2
Do the Exercises

Complete the hands-on exercises at the end of each chapter

3
Use LeanPivot Tools

Turn insights into artifacts: inventories, canvases, offers, plans

4
Repeat

Move to the next playbook — each one builds on the last

Your Journey

Nine playbooks across four phases — from stabilizing after the layoff to building something that lasts.

Identity & Foundation

PB 0

Stabilize after the layoff and reclaim your story.

Position & Clarity

PB 1-2

Decide who you serve and what problems you solve.

Model, Launch & Scale

PB 3-6

Turn that into offers, pricing, and your first clients.

Moat & Legacy

PB 7-8

Protect what you've built and design the next chapter.

The Playbooks

0

Your Foundation - Reclaiming Your Professional Identity

Ideation

Reclaim your professional identity and take an honest inventory of the skills, knowledge, and relationships you're bringing to this new chapter.

Works with: Identity Inventory, Career Story Mapper
6 Chapters Start
1

Your Unique Position - Why Your Expertise Matters Now More Than Ever

Ideation

Translate your years of experience into a focused, marketable offer that clients understand and pay for.

Works with: Skills Translator, Expertise Canvas
6 Chapters Start
2

Translating Your Expertise - From Industry Knowledge to Business Value

Validation

Validate your concept with real people before you build anything — so you invest time in an offer that sells.

Works with: Customer Interview Planner, Validation Tracker
6 Chapters Start
3

Building Your Business Model - Turning Expertise Into Sustainable Revenue

Validation

Design a simple, testable business model that lets you sell a focused offer instead of random freelance gigs.

Works with: Business Model Canvas, Revenue Mapper
6 Chapters Start
4

Your Competitive Position - Why You Win Against Everyone Else

MVP Development

Define your positioning, sharpen your niche, and build an advisory or fractional practice people actually seek out.

Works with: Niche Clarity Engine, Positioning Statement Builder
6 Chapters Start
5

Your Launch Strategy - From Idea to First Customer

Launch

Set up the essential operations — pricing, contracts, delivery systems — so you can serve clients professionally from day one.

Works with: Pricing Calculator, Service Blueprint
6 Chapters Start
6

Scaling Your Impact - From One Customer to Ten

Launch

Launch your first offer, land your first 3-10 paying clients, and start generating consistent revenue.

Works with: Launch Planner, Client Pipeline Tracker
6 Chapters Start
7

Building Your Moat - Creating Competitive Advantages That Stick

Growth

Build a competitive moat around your practice through thought leadership, partnerships, and repeatable systems.

Works with: Thought Leadership Planner, Partnership Canvas
6 Chapters Start
8

Your Long-Term Vision - From Business to Legacy

Investment

Design for sustainability: recurring revenue, delegation, and the long-term vision beyond client work.

Works with: Revenue Sustainability Model, Delegation Planner
6 Chapters Start

Why This Guide Matters

Active Transition

Follow a structured path from layoff shock to your first paying clients, one playbook at a time — instead of spiraling in uncertainty.

Experience is Equity

Turn 10-20 years of domain knowledge into a focused offer that clients understand and pay for — advisory, fractional leadership, or productized services.

Validated Frameworks

Use Lean Startup principles translated into worksheets, canvases, and AI prompts built specifically for solo experts — not generic startup advice.

Built by founders who rebuilt their careers after layoffs and corporate pivots. Informed by 50+ conversations with displaced senior professionals across tech, media, finance, and healthcare.

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